Social Media Content Creation

Location: 551 - 555 Lisburn Road 

Centre  Tutor: Larry Cowan, Thomas Pollock, Amy Loughern, Caitlin Joyce 

Night: Tuesdays 17.30pm- 21.30pm 

Age: 16+ yrs   

Term: 12 weeks:  

Starts: Sept 2026 

Cost: £220 

Learn how to create engaging social media content for businesses, charities, filmmakers and creative organisations.

This practical, hands-on course is designed for aspiring content creators, freelancers, marketing professionals and anyone looking to develop professional social media production skills. Working in a small group of just 12 participants, you'll learn how to plan, film, edit and publish high-quality content for today's leading social media platforms.

Based on the Belfast Film Academy's social media content training, this course draws on practical experience delivering programmes for The King's Trust, North Belfast Community Hub and a range of community organisations and creative projects. 

Topics include:

• Social media strategy and audience development
• Creating content for Instagram, TikTok, Facebook, YouTube and LinkedIn
• Smartphone filmmaking and vertical video
• Interview filming and behind-the-scenes content
• Video editing using Adobe Premiere Pro, CapCut and Canva
• Green screen production
• Analytics and measuring performance
• Copyright, accessibility and social media best practice
• Using AI tools responsibly to enhance content creation

Throughout the course, you'll develop your own practical social media campaign while building a portfolio of professional content. You'll also receive access to the Belfast Film Academy's online learning portal, featuring training videos, templates, case studies and downloadable resources. 

No previous professional social media experience is required.